VW names new head of U.S. sales

Duncan Movassaghi will oversee VW’s U.S. sales operations; its retail, fleet and remarketing efforts; and operation of its U.S. sales regions.

Volkswagen of America has tapped an executive from its sibling Skoda brand in the United Kingdom to take over sales operations for the Volkswagen brand in the United States.

The company said Monday that Duncan Movassaghi will replace Ron Stach as senior vice president for U.S. sales, effective Feb. 1.

Stach, 49, who had been head of U.S. sales for VW since March 2016, left Jan. 4 to “pursue other career opportunities,” Volkswagen said in a statement. Details of his departure were not released.

Movassaghi will oversee Volkswagen’s U.S. sales operations; its retail, fleet and remarketing efforts; and operation of its U.S. sales regions. He will report to Derrick Hatami, Volkswagen of America’s executive vice president for sales and marketing.

Movassaghi most recently was managing director of Skoda UK. He joined VW in 2010 in the United Kingdom after working in the pharmaceutical retail and banking sectors. Movassaghi is a 1998 graduate of Cambridge University with a degree in engineering.

In 2017, the VW brand’s U.S. sales rose 5.2 percent to 339,676. But the brand’s November and December results were down sharply from a year earlier, dropping 1.6 percent in November and 19 percent in December as sales of its sedans and hatchbacks plummeted.