Exotics grow greener and taller

Once confined to the mundane world of Priuses and Volts, electrification is bringing sexy back, seeping into the highest echelons of the automotive stratosphere.

Volkswagen Group’s finest — Lamborghini, Bentley and Porsche — have a smattering of plug-in hybrids and/or outright electric vehicles planned for the next decade. Rivals such as Ferrari, Aston Martin and Rolls-Royce will join the electrification chorus, too, as global mandates mix with performance advantages to make environmentally friendly exotics a necessity. Each is vying for a sliver of Tesla’s cachet.


Future Product: Aston Martin timeline

Future Product: Bentley, Lamborghini and Porsche timeline

Future Product: Ferrari, Maserati timeline

Future Product: Rolls-Royce timeline

Future Product: Tesla timeline

PDF: Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, Porsche, Rolls-Royce and Tesla Future Products

Future Product Pipeline


These green efforts will dovetail with brand expansion for all as high-dollar automakers work to lure a wider group of wealthy shoppers around the globe.

This means crossover-style vehicles from brands that have never built them before — Ferrari, Rolls, Lamborghini, Aston — though nearly every niche brand refuses to use the C word.

Whatever you call them, the new models mean cash and volume. The future is green and more green.