Once confined to the mundane world of Priuses and Volts, electrification is bringing sexy back, seeping into the highest echelons of the automotive stratosphere.
Volkswagen Group’s finest — Lamborghini, Bentley and Porsche — have a smattering of plug-in hybrids and/or outright electric vehicles planned for the next decade. Rivals such as Ferrari, Aston Martin and Rolls-Royce will join the electrification chorus, too, as global mandates mix with performance advantages to make environmentally friendly exotics a necessity. Each is vying for a sliver of Tesla’s cachet.
Future Product: Aston Martin timeline
Future Product: Bentley, Lamborghini and Porsche timeline
Future Product: Ferrari, Maserati timeline
Future Product: Rolls-Royce timeline
Future Product: Tesla timeline
PDF: Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, Porsche, Rolls-Royce and Tesla Future Products
Future Product Pipeline
These green efforts will dovetail with brand expansion for all as high-dollar automakers work to lure a wider group of wealthy shoppers around the globe.
This means crossover-style vehicles from brands that have never built them before — Ferrari, Rolls, Lamborghini, Aston — though nearly every niche brand refuses to use the C word.
Whatever you call them, the new models mean cash and volume. The future is green and more green.