Category: Social

Facebook says it’s clarifying its ad metrics

Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. Last fall, researchers even pointed out that Facebook’s purported reach was greater than the US Census population in every state. So making

Snap stock sinks as Kylie Jenner says she doesn’t use Snapchat anymore

At this point, if you haven’t accepted the celebrity influence of the Kardashian/Jenner machine, you probably haven’t been paying attention to pop culture at large. Snap is definitely paying attention. Yesterday, Kylie Jenner tweeted a pretty brutal takedown of Snapchat with the nonchalance that only a celebrity who has mastered social media better than most

Falcon.io buys Komfo from Sitecore as social media management consolidates

Falcon.io, a startup out of Denmark that helps businesses manage their presence across social media and messaging platforms, has acquired a competitor in a wider trend of consolidation in the market for such services. It is buying Komfo from customer experience software developer Sitecore, which itself was majority acquired by EQT for $1.1 billion in 2016.

Twitter is (finally) cracking down on bots

Twitter is cracking down on bots after it announced changes to its API that will massively reduce the impact of services that allow links and content to be shared across multiple accounts, i.e. the software that powers Twitter bots. So that means an end to services that let those controlling large numbers of accounts to