Category: E-Commerce

Amazon expands its Influencer Program to include Twitter and Instagram, in addition to YouTube

Amazon is expanding its Influencer Program beyond YouTube to also include Twitter and Instagram, the company announced on Thursday. First launched into beta earlier this spring, the program initially targeted YouTube stars by offering them a way to make money from the products they promoted in their videos through an affiliate-like relationship with Amazon. Many

Facebook introduces a Messenger plugin for business websites

Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. While there are already plenty of customer

Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform

Bootstrapping Barcelona-based visual commerce startup Photoslurp has taken its first external funding: Announcing €750,000 (~$870k) in pre-Series A financing, led by Spanish VC Inveready Technology Investment Group, with participation from Bankinter VC, Caixa Capital Risc and ICF. The team’s SaaS platform is designed for brands to build influence by leveraging user generated content (UGC) in their marketing

Why Snapchat Spectacles failed

How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content. Massive piles of assembled